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5 Must-Do’s for Creating a Winning BrokerWorks Profile

brokerworks-profile-picBizBuySell receives over 1.4 million visits each month from active business buyers and sellers – an ideal opportunity for brokers to market themselves and gain new clients. Not only does your BrokerWorks profile allows you to promote yourself to prospective clients, it distinguishes you from other brokers. What someone does or doesn’t see in your profile can make all the difference in their decision to select you to represent them versus your competition.

 

Here are 5 must-do’s for a winning BrokerWorks profile that’s both powerful and informative:

 

Step 1: Put On Your Best Face. Images are important, and what you need to include is a simple, professional profile photo of yourself. Try to avoid unnecessary objects in the background.

 

Step 2: Your personal tagline should be catchy. Include good keywords and phrases that may also help you appear in web search results. A headline such as, “Top Selling Business Broker Specializing in Restaurants and Franchises” creates a great first impression and includes information about how you can help potential clients.

 

Step 3: Distinguish yourself from others. Your introduction and background should not be limited to a few bland sentences of work history. This is your chance to be creative, distinguish yourself from others and provide value to potential clients. Phrases such as, “I am the founder of XYZ Business Brokerage, the leading business brokerage firm in Dallas. For over 20 years, I’ve assisted both buyers and sellers successfully close deals, from search and due diligence, to valuation, financing and ultimately closing the deal …” reveal specific details about your skills and abilities.

 

Step 4: Make it personal. Always write in the first person; this is your personal profile, not a company description.

 

Step 5: Gain credibility by association. By mentioning your affiliation with professional groups such as the IBBA, M&A Source and other relevant associations, you suggest you are focused and a committed player in your industry. You also stand out from the competition.

 

If the tasking of updating your BrokerWorks profile seems too daunting, try setting aside 15 minutes a day to focus on improving just one section. At this rate, you’ll have a winning profile in no time.

6 Key Financial Strategies to Get Top Dollar for Your Business

Closing-a-Business-Deal-PicYou’ve worked hard for many years building a successful and profitable business. Now, as you prepare to sell your business, the big question is: How much is it really worth? According to The BizBuySell Guide to Selling Your Small Business, what your business is most likely to sell for is based on a buyer’s assessment of financial statements, industry comparable sale figures, asset values, return on investment, and the goodwill worth of your business as a going concern.

 

Following these 6 key steps will get you on your way to setting an asking price for your business:

 

Step 1: Get Your Financial Statements In Order. Consult with your accountant or bookkeeper and put together the following key financial statements:

 

  • Income Statement – This should show your gross revenue, costs, and how much your business made or lost each year.
  • Cash Flow Statement – This should show how much money was received and paid out of your business and how business assets changed as a result.
  • Balance Sheet – This should show the value of all tangible assets owned by your business less the liabilities your business owes.
  • Seller’s Discretionary Earnings Statement – This should show how much your business makes after backing out non-recurring and discretionary expenses.
Read more

4 Social Media Best Practices and Tips to Market Your Small Business Without Going Crazy

Whether you’re a small business owner, sales professional or entrepreneur, developing a social media marketing strategy can seem overwhelming when your resources and precious time are limited.

 

Yet, social media marketing is one of the most effective and low cost ways to connect directly with your customers and find new ones. With just a few keyboard strokes, you’re on your way to establishing an online presence for yourself and your brand.

 

This article will guide you through the basics of setting up your social media strategy and building your online community.

 

1. Develop a Strategy. Evaluate who your audience is, who your customers are, and what type of information they would find valuable. This could stem from reviewing your client list, to doing a little research on your industry and competitors. Once you establish who your audience is, think about how you can engage with them and what type of information you’d like to share. This could be an opportunity for you to establish yourself as an expert in what you know best, or a go-to resource for handy tips, advice or the latest relevant news. Write down some key messages you’d like to communicate.

Read more

Recent Articles

28
Aug

5 Must-Do’s for Creating a Winning BrokerWorks Profile

brokerworks-profile-picBizBuySell receives over 1.4 million visits each month from active business buyers and sellers – an ideal opportunity for brokers to market themselves and gain new clients. Not only does your BrokerWorks profile allows you to promote yourself to prospective clients, it distinguishes you from other brokers. What someone does or doesn’t see in your profile can make all the difference in their decision to select you to represent them versus your competition.

 

Here are 5 must-do’s for a winning BrokerWorks profile that’s both powerful and informative:

 

Step 1: Put On Your Best Face. Images are important, and what you need to include is a simple, professional profile photo of yourself. Try to avoid unnecessary objects in the background.

 

Step 2: Your personal tagline should be catchy. Include good keywords and phrases that may also help you appear in web search results. A headline such as, “Top Selling Business Broker Specializing in Restaurants and Franchises” creates a great first impression and includes information about how you can help potential clients.

 

Step 3: Distinguish yourself from others. Your introduction and background should not be limited to a few bland sentences of work history. This is your chance to be creative, distinguish yourself from others and provide value to potential clients. Phrases such as, “I am the founder of XYZ Business Brokerage, the leading business brokerage firm in Dallas. For over 20 years, I’ve assisted both buyers and sellers successfully close deals, from search and due diligence, to valuation, financing and ultimately closing the deal …” reveal specific details about your skills and abilities.

 

Step 4: Make it personal. Always write in the first person; this is your personal profile, not a company description.

 

Step 5: Gain credibility by association. By mentioning your affiliation with professional groups such as the IBBA, M&A Source and other relevant associations, you suggest you are focused and a committed player in your industry. You also stand out from the competition.

 

If the tasking of updating your BrokerWorks profile seems too daunting, try setting aside 15 minutes a day to focus on improving just one section. At this rate, you’ll have a winning profile in no time.

13
Aug

6 Key Financial Strategies to Get Top Dollar for Your Business

Closing-a-Business-Deal-PicYou’ve worked hard for many years building a successful and profitable business. Now, as you prepare to sell your business, the big question is: How much is it really worth? According to The BizBuySell Guide to Selling Your Small Business, what your business is most likely to sell for is based on a buyer’s assessment of financial statements, industry comparable sale figures, asset values, return on investment, and the goodwill worth of your business as a going concern.

 

Following these 6 key steps will get you on your way to setting an asking price for your business:

 

Step 1: Get Your Financial Statements In Order. Consult with your accountant or bookkeeper and put together the following key financial statements:

 

  • Income Statement – This should show your gross revenue, costs, and how much your business made or lost each year.
  • Cash Flow Statement – This should show how much money was received and paid out of your business and how business assets changed as a result.
  • Balance Sheet – This should show the value of all tangible assets owned by your business less the liabilities your business owes.
  • Seller’s Discretionary Earnings Statement – This should show how much your business makes after backing out non-recurring and discretionary expenses.

Read more

10
Jul

Huntington Learning Center Announces New In-House Financing

Huntington Learning Center logoOradell, NJ, July 8, 2014 Huntington Learning Center, the revenue leader among franchised tutoring and test prep companies, announces an attractive in-house financing plan. Under the plan, Huntington will loan existing and new franchisees up to $100,000 to open a new Huntington Learning Center. Huntington hopes to make it easier for individuals looking to enter this community-based business.

 

Huntington will lend up to $100,000 at 5% annual interest with a 60-month term. Making this offer even more attractive is that no payment will be due for the first six months, with interest-only payments for the next six months. Borrowers must meet Huntington’s credit and other standards. For the complete term sheet, please contact Huntington.

 

In addition to the attractive in-house financing plan, Huntington recently rolled out a new, flexible business model that enables individuals to open their Huntington center for as little as $100,000, on a part-time basis in a wide variety of locations. Huntington offers comprehensive training, support and technology unmatched among its competitors and its centers are nationally accredited. New Huntington franchisees will join the most experienced and tenured team, who support them every step of the way.

 

Huntington’s programs combine technology with traditional educational methods developed and proven over more than three decades. Huntington programs work, in helping hundreds of thousands of students move from remedial to enrichment status and helping students get into the college of their choice. Franchisees receive tremendous support throughout the process, from pre-opening support, initial and on-going in-person and online training, field operational support, a national call center, conference coaching, local and national marketing support, and proprietary management and reporting technology systems and electronic reference tools.

 

Huntington in-house financing plan is one reason why Huntington is the right choice for individuals who are looking to open a community-based business. Huntington helps franchisees make money by doing good. Help continue the Huntington mission to give every student the best education possible by calling 800-653-8400 or visiting www.huntingtonfranchise.com.

 

About Huntington

 

Huntington is the pioneer tutoring and test prep provider, with over 260 centers nationwide. Huntington helps students from kindergarten through grade 12 with reading, phonics, writing, study skills, elementary and middle school math, algebra through calculus, and chemistry and other sciences. Huntington preps for the SAT and ACT, as well as state and standardized exams. Dr. Ray and Eileen Huntington continue to lead the family-focused company they founded in 1977. For more information, call 800-653-8400 or visit www.huntingtonfranchise.com.

10
Jul

Teddy’s Bigger Burgers of Hawaii signs a lease in Orange County, California

teddysbiggerburgerslogoHawaii-based Teddy’s Bigger Burgers said this week that it has signed a lease on its first California restaurant .

 

The 2,100-square-foot space is located in the Orange County city of Fullerton.

 

The company said Wednesday that it plans to open more California restaurants.

 

In May, Teddy’s Bigger Burgers disclosed its plans to expand into the Philippines, opening nine restaurants over 40 months. The first two restaurants there are slated to open in August and September, the company said this week.

 

Right now, the restaurant has 11 eateries in Hawaii, plus locations in Washington, Idaho and Japan, and another location slated to open in Texas.

 

This article appears in Pacific Business News

25
Jun

4 Social Media Best Practices and Tips to Market Your Small Business Without Going Crazy

Whether you’re a small business owner, sales professional or entrepreneur, developing a social media marketing strategy can seem overwhelming when your resources and precious time are limited.

 

Yet, social media marketing is one of the most effective and low cost ways to connect directly with your customers and find new ones. With just a few keyboard strokes, you’re on your way to establishing an online presence for yourself and your brand.

 

This article will guide you through the basics of setting up your social media strategy and building your online community.

 

1. Develop a Strategy. Evaluate who your audience is, who your customers are, and what type of information they would find valuable. This could stem from reviewing your client list, to doing a little research on your industry and competitors. Once you establish who your audience is, think about how you can engage with them and what type of information you’d like to share. This could be an opportunity for you to establish yourself as an expert in what you know best, or a go-to resource for handy tips, advice or the latest relevant news. Write down some key messages you’d like to communicate.

Read more

9
Jun

Couple Opens First Dickey’s Barbecue Pit in Louisville

(Louisville, KY) David Robinson, a certified registered nurse anesthetist (CRNA), wanted to open a business he could leave to his children one day. That’s just what he discovered when eating at Dickey’s Barbecue Pit while visiting Nashville. On Thursday, June 12 at 11 a.m., Robinson will open his first Dickey’s Barbecue Pit in Louisville. To celebrate, the grand opening, they are hosting a three-day celebration. The first 50 guests will receive a gift card for up to $50.

 

“Louisville has a lot of restaurant options, but was missing the slow smoked Texas barbecue that Dickey’s Barbecue Pit offers,” said first time franchise owner David Robinson. “Dickey’s offers a top notch product and I know it’s going be well received in the Louisville area.”

 

Friday, radio station New Country 103.1 will be on-site from 11 a.m. to 1 p.m. and this location will be serving $2 pulled pork barbecue sandwiches. Saturday, the new Dickey’s Barbecue Pit will offer all day merchandise giveaways. Also, one lucky winner will be chosen for a $500 gift card and three winners will receive free barbecue for an entire year.

 

Robinson, his wife and their two young children reside in Louisville. Dickey’s Barbecue Pit in Louisville is located at 285 North Hubbards Lane and the store phone number is 502.650.9065. Check out all the details on this new location on Facebook.

 

URL: https://www.dickeys.com/news/2014/06/06/couple-opens-first-dickeys-barbecue-pit-in-louisville

31
Mar
New-Direction-logo

Your IRA: An Oasis For Small Business Investing

Imagine an investment opportunity arises but you don’t have enough liquid funds to act on it. Instead of letting it go by, your IRA can be an oasis of funds that enables you to invest. In fact, nearly every investment with which you can make money outside your IRA, you can make money with inside it—everything but collectibles and life insurance.

All you need is a self-directed IRA (SDIRA) provider like New Direction IRA (NDIRA) to provide bookkeeping and administration for the account. Then, your IRA can invest in private equity, issue loans, buy real estate, metals and more. The challenge up to this point—as you may have noticed—is finding an IRA provider that will service alternative assets. Companies like NDIRA are specialists with these asset types and have made these investments easy.

Read more »

31
Mar

Dickey’s Barbecue Announces Sweet Ending to Social Media Campaign

(Dallas, TX) To kick off the new year, Dickey’s Barbecue launched a social media campaign that asked fans to Tweet their favorite meat. The social campaign, #SpicyorSweet, garnered over 5,000 votes via Twitter and put fans in the running to win free barbecue for an entire year. Today, the nation’s largest barbecue chain announced the winner of the campaign and results of the vote.

“Our guests really responded to the Sweet or Spicy campaign,” said Roland Dickey, Jr. president and CEO of Dickey’s Barbecue Restaurants, Inc. ”62% of our guests voted for the Sweet Pulled Pork Cornbread Sandwich while 38% appreciate the Spicy Chicken Cornbread Sandwich – both sandwiches were big winners for our brand.”

Read more »

20
Mar
small business owner featured

Small Business Melting Pot: Increasing Diversity Among Business Buyers as African Americans, Hispanics and Asians Push to Acquire Small Companies

In the fourth and final installment of a series of articles investigating who is buying and selling small businesses in America, BizBuySell looks at how race affects buyer demographics and the motivations behind small business acquisitions.

Diversity isn’t a word most people would use to describe sellers in today’s business-for-sale market. More often than not, sellers are Caucasian Baby Boomers interested in exiting their careers to enter retirement. In fact, BizBuySell’s recent survey of small business buyers and sellers found that 86 percent of owners interested in selling their businesses identify as Caucasian.

But what about the buyers in today’s market?

Read more »

26
Feb
military_boots

Young Veterans Show Strong Interest in Business Ownership; Creating Quality Career As Earnings Far Outpace Those Of Average Vets

In the third of a series of articles investigating who is buying and selling small businesses in America, BizBuySell identifies how military veterans are faring in the business-for-sale market.
 
It’s no secret that U.S. military veterans are a force to be reckoned with in the nation’s small business economy. But according to the latest research, both older and younger veterans are emerging as major players in the buying of small companies.
 
To better understand todays’ business-for-sale market, BizBuySell.com recently commissioned a demographic study of individuals engaged in buying or selling a small business. The study, which surveyed more than 2,000 buyers and sellers, highlighted several trends that are shaping today’s market.
Read more »

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