When it comes to getting more leads and building your business, you want to do everything possible to attract active buyers and find motivated sellers. If you have a BizBuySell BrokerWorks membership, you already have the advantage of marketing yourself and your listings to the largest online audience of business buyers and sellers in the U.S. But are you making the most of it? Don’t leave money on the table by not taking advantage of all your membership has to offer. Here’s a handy checklist of 3 ways you can optimize your BrokerWorks membership:
1) Create An Impressive BrokerWorks Profile. This may sound obvious, but your profile is your opportunity to make a great first impression with potential clients. Broker profiles that offer complete information, including a picture and a description, help you stand out from the crowd and give clients a well-rounded idea what you can do for them. Win business by listing your area(s) of expertise, professional credentials (such as IBBA) and areas served. For more detailed information on creating an effective BrokerWorks profile, read our blog article, “5 Must-Do’s for Creating a Winning BrokerWorks Profile”.
2) Create Great Ads. If an ad is incomplete and does not portray an accurate impression of the business, it may go unnoticed by qualified buyers. Make your headline catchy and enticing by highlighting features such as, “Profitable Restaurant on Santa Monica Beach”. Include an eye-catching photo (even if you need to use a stock photo) to catch buyers’ eyes. Also, attach pertinent documents, including NDAs and financials. Brokers now have the ability to include their own custom NDAs with their listings. For more information on creating successful ads, read our blog article, “5 Reasons Why Your Business for Sale Ad Isn’t Getting Any Responses”.
3) Become a BrokerWorks Premium Member. BrokerWorks Premium gives you top profile placement in the Broker Directory – an essential source for seller leads. As a Premium Member, you can promote your business in up to 5 areas served and your broker profile is featured on BizBuySell’s homepage, search results in your region, as well as newsletters to hundreds of thousands of active buyers and sellers each month. You also receive one FREE Showcase listing plus credit every month, which allows you to enhance an ad and move it to the top of search results. Showcase ads have multiple photos, attachments, an optional video, plus a BuyerBlast email with prospect list. If you have yet to go Premium, learn how it can help you grow your business and be top of mind with motivated sellers and active buyers, or contact us to become a BrokerWorks Premium member today.
In a nutshell, the more you put into your BrokerWorks membership, the more you will benefit. Don’t miss out on the many ways it can assist you in generating leads and building your business.