How Howard Schultz Bought a Small Business and Turned it into Starbucks

Howard Schultz starbucks

Source: www.investopedia.com

In 1988 Howard Schultz bought his first coffee shop from Jerry Baldwin and Gordon Bowker. Relying on instincts and smart business sense, he reinvented the Starbucks coffee-to-go business into a home away from home for mobile professionals – this was an idea he borrowed from the coffee shops he visited on a trip to Milan, Italy.

As of 2014, Starbucks has expanded to over 21,000 stores in 63 countries. Recently, the company has been promoting a “Create Jobs for USA” initiative which helps struggling companies secure small business loans.

“Learn how Howard Schultz built Starbucks into a worldwide phenomenon and then almost miraculously brought it back from the brink of demise.”

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