How Howard Schultz Bought a Small Business and Turned it into Starbucks

Howard Schultz starbucks


In 1988 Howard Schultz bought his first coffee shop from Jerry Baldwin and Gordon Bowker. Relying on instincts and smart business sense, he reinvented the Starbucks coffee-to-go business into a home away from home for mobile professionals – this was an idea he borrowed from the coffee shops he visited on a trip to Milan, Italy.

As of 2014, Starbucks has expanded to over 21,000 stores in 63 countries. Recently, the company has been promoting a “Create Jobs for USA” initiative which helps struggling companies secure small business loans.

“Learn how Howard Schultz built Starbucks into a worldwide phenomenon and then almost miraculously brought it back from the brink of demise.”

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