Compiled by Industry Expert Nation’s Restaurant News, this infographic summarizes customers’ top brand preferences. The Consumer Picks survey includes over 42,000 consumer ratings and analyzes consumer perceptions of 172 restaurant brands. These brands are grouped into four major categories: Limited-Services chains, Casual-Dining chains, Family Chains, and Fine-Dining chains.
Ruth’s Chris Steak House takes the lead in fine dining for the fifth year in a row, while In-N-Out Burger takes the lead as top fast food restaurant. Newcomer, FirstWatch takes top honors in family chains. The restaurant industry is seeing a major shift in consumer sentiment toward food. Customers want better food and they want to know where it’s coming from. Atmosphere and experience are becoming more important, while food, speed and consistency alone are no longer enough.
“Highlights from the annual Consumer Picks report, a survey of consumer preferences and restaurant brand strength”